Quotes about Advertising

The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace. David Ogilvy

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy

The consumer is not a moron, she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don’t tell them to mine. David Ogilvy

Unless your advertising is based on a BIG IDEA, it will pass like a ship in the night. David Ogilvy

There is a disease called entertainment that is infecting our business. David Ogilvy

Never stop testing, and your advertising will never stop improving. David Ogilvy

Advertising is the greatest art form of the twentieth century. Marshall McLuhan

Advertising is the rattling of a stick inside a swill bucket. George Orwell

Society drives people crazy with lust and calls it advertising. John Lahr

There is no more craven consumer than the advertising man. Peter York

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. Marshall McLuhan

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. Malcolm Muggeridge

I can not think of any circumstances in which advertising would not be an evil. Arnold Toynbee

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero. F Scott Fitzgerald

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy

I saw a subliminal advertising executive, but only for a second. Stephen Wright

Advertising men and politicians are dangerous if they are separated. Together they are diabolical. Phillip Adams

Advertising has annihilated the power of the most powerful adjectives. Paul Valery

Advertising is the modern substitute for argument; its function is to make the worse appear the better. George Santayana

You can tell the ideals of a nation by its advertisements. Norman Douglas

Advertising may be described as the science of arresting human intelligence long enough to get money from it. Stephen Leacock

Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding. Dean Acheson

If you can afford to advertise, you don’t need to. Norman Augustine

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country. Raymond Chandler

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. Bill Cosby

I do not read advertisements. I would spend all of my time wanting things. Franz Kafka

Advertising has done more to cause the social unrest of the 20th century than any other single factor. Clare Boothe Luce