David Ogilvy Quotes

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy

Never stop testing, and your advertising will never stop improving. David Ogilvy

The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace. David Ogilvy

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy

The consumer is not a moron, she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don’t tell them to mine. David Ogilvy

No sale, no commission. No commission, no eat. That made an impression on me. David Ogilvy

If we hire people who are smaller than we are, we will become a company of dwarfs. If we hire people who are larger than we are, we’ll become a company of giants. David Ogilvy

I prefer the discipline of knowledge to the chaos of ignorance. David Ogilvy

Unless your advertising is based on a BIG IDEA, it will pass like a ship in the night. David Ogilvy

There is a disease called entertainment that is infecting our business. David Ogilvy