Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy
Never stop testing, and your advertising will never stop improving. David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace. David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy
The consumer is not a moron, she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don’t tell them to mine. David Ogilvy
No sale, no commission. No commission, no eat. That made an impression on me. David Ogilvy
If we hire people who are smaller than we are, we will become a company of dwarfs. If we hire people who are larger than we are, we’ll become a company of giants. David Ogilvy
I prefer the discipline of knowledge to the chaos of ignorance. David Ogilvy
Unless your advertising is based on a BIG IDEA, it will pass like a ship in the night. David Ogilvy
There is a disease called entertainment that is infecting our business. David Ogilvy