Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it. Marshall McLuhan
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. Marshall McLuhan
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. Marshall McLuhan
Canada is the only country in the world that knows how to live without an identity. Marshall McLuhan
Politics offers yesterday’s answers to today’s problems. Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values. Marshall McLuhan
We shape our tools and afterwards our tools shape us. Marshall McLuhan
We drive into the future using only our rear view mirror. Marshall McLuhan
The car has become the carapace, the protective and aggressive shell, of urban and suburban man. Marshall McLuhan
The new electronic interdependence recreates the world in the image of a global village. Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy. Marshall McLuhan
Advertising is the greatest art form of the twentieth century. Marshall McLuhan
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression. Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam. Marshall McLuhan