The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment. Herbert Marcuse
Obscenity is a moral concept in the verbal arsenal of the Establishment, which abuses the term by applying it, not to expressions of its own morality, but to those of another. Herbert Marcuse
Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be. Herbert Marcuse
The web of domination has become the web of Reason itself, and this society is fatally entangled in it. Herbert Marcuse
Technology serves to institute new, more effective, and more pleasant forms of social control and social cohesion. Herbert Marcuse
Free election of masters does not abolish the masters or the slaves. Herbert Marcuse